ABOUT COMPANY
ABOUT US
Helena Flower started to bloom in 1999.
Since its grand debut, it has presented the world with elegant flower designs that were unforeseen and original only to Helena Flower.
Helena Flower creates a variety of styles combining noble classicism with a touch of a modern vibe.
Ranging from wedding decorations, wedding space consulting, business flower decoration for international, business and cultural conferences, Christmas concept decorations and seasonal displays, launching events and store decoration for world-renowned brands, set designs for TV shows and ads, to exhibition supervision and art visual directing, Helena Flower collaborates on a wide array of fields.
Helena Flower's creative work continues to blooms in an even wider variety of fields.
1999 Grand Opening of Helena Flower
2005 Opening of Lotte Department Store branch, Sogong
2008 Opening of Gangnam Finance Center branch, Yeoksam
2010 Opeing of Seoul Finance Center branch, Gwanghwamun
2014 Opening of Atelier Helena
2014 Opening of Hotel Conrad branch
YOO SEUNGJAE
Not only does she bring immeasurable joy and happiness to many through her gorgeous flower decorations, but she also presents original flower artworks by yearly exhibitions as her passion for individual work never ceases to exist.
CEO Seung Jae Yoo wishes to express through flowers something more than just aesthetic beauty.
She hopes to convey reassurance and love through her flower objet d´art.
Instead of viewing flowers as a one-time object that comes and goes, she delves into the quintessence and the existential value of flowers and discovers the novel and astonishing beauty they have.
It is hard to define Seung Jae Yoo by just a few words like "florist" or "CEO".
However, what weaves all descriptions together is flower.
Seung Jae Yoo, the creator who understands more deeply than anyone else the expressive value of flowers, invites you to her Eden of flowers.
